Test Your Greeting Card Market
In my last post I showed you a way to spy on your competition and see what they are doing to sell their greeting cards.
Today we're going to look at ways to test your market.
Have you heard the story about the two Fishermen who were fishing on the same big lake.
One Fisherman was catching lots of big fish while the other Fisherman on the other side of the lake wasn't catching a thing.
What was this Fisherman doing wrong? He is fishing in the same lake as the other Fisherman, at the same time of day, using the same boat and fishing tackle.
What is the successful Fisherman's secret?
He knows exactly what part of the lake the biggest and most fish are and he also knows what bait they are attracted to.
This Fisherman has tested different types of bait in different parts of the lake and now, from that testing he knows that each time he goes to the lake to fish his is guaranteed to catch a fish or two or three.
Do you see where I'm going with this?
The same thing applies in business. The big market out there is just like the lake, its full of people looking for products to buy but you need to find where your market is then try out different types of bait on it until you find what it is they bite onto.
So this is what you do.
Go out and approach some businesses that some how are related to the types of cards you sell, for example, a Wedding Photogapher.
Let's say you make Wedding invitations and thank you cards. A Wedding Photographer would be a great place to start because his market is also your market.
So what you can do is set up a "voucher" system. The Photographer simply has a big pile of your "vouchers" he can give out to his customers and prospective customers when they come into meet with him/her.
This voucher offers a free gift ... free Thank You Cards with each order of Invitations (let your mind run free with ideas!), and then include your contact info.
But each voucher also contains a code which is unique to the store.
When they present the voucher to you, you can see this code. Which means if the person presenting the voucher to you becomes a paying customer, you give the Photographer an agreed percentage of the sale.
See, the great thing about this strategy is that you only pay AFTER you have a client. Which is better than paying up front for advertising when you don't even know if it will work!
It's called an "endorsement." And could send a flood of potential customers your way in no time at all.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business".
If you're serious about making some money from your favorite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
Talk Soon
David W. Allen
Tuesday, November 14, 2006
Friday, November 10, 2006
Greeting Card Business Tip
Greeting Card Business Tip
Here's a real sneaky tip for marketing your greeting card business.
Here's another tip to get you started.
"Find Out What Your Competition is Doing"
In my last post I showed you a way to find your greeting card market.
Knowing your customer intimately is the first step to easy sales. Until you know (1) who your customers are, (2) what they want, and (3) what motivates them to buy, you can't prepare an effective strategy to sell your cards.
Today we're going to spy on your competition.
Using the information you gathered form our last lesson we are going to go out and take a look at what your competition is doing.
A great way to sell your greeting cards is to find out what your competition is offering then find a way to do it better and make your cards more appealing to your market.
How do you do this?
Simple: You go to one of the major search engines like Google and type in the search terms you listed yesterday that relate to the market you are targeting, and start searching.
Now go through some of the top listed websites and see what they are doing, what types of cards are they offering and the prices they charge.
This will take a little leg work but it will pay off in the long run. I would also recommend you bookmark the sites that are doing what you want to do so you can come back to them later.
The good news is there is a piece of software called WebFerret that is fr~ee that will go out and search and find all the websites that relate to the search term you are looking for.
I suggest you go and get a copy at: http://www.ferretsoft.com/index.html
There is a paid version for only $29.95 that will give you all the features of the software.
This is such a time saver.
So go and start spying on your competition now and you will be amazed at what you find and the ideas you get from others.
Doing this bit of work in the beginning will pay off in the long run - trust me.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusiness.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
http://www.greetingcardprofits.com/greetingcardbusiness.html
Talk Soon
David W. Allen
Here's a real sneaky tip for marketing your greeting card business.
Here's another tip to get you started.
"Find Out What Your Competition is Doing"
In my last post I showed you a way to find your greeting card market.
Knowing your customer intimately is the first step to easy sales. Until you know (1) who your customers are, (2) what they want, and (3) what motivates them to buy, you can't prepare an effective strategy to sell your cards.
Today we're going to spy on your competition.
Using the information you gathered form our last lesson we are going to go out and take a look at what your competition is doing.
A great way to sell your greeting cards is to find out what your competition is offering then find a way to do it better and make your cards more appealing to your market.
How do you do this?
Simple: You go to one of the major search engines like Google and type in the search terms you listed yesterday that relate to the market you are targeting, and start searching.
Now go through some of the top listed websites and see what they are doing, what types of cards are they offering and the prices they charge.
This will take a little leg work but it will pay off in the long run. I would also recommend you bookmark the sites that are doing what you want to do so you can come back to them later.
The good news is there is a piece of software called WebFerret that is fr~ee that will go out and search and find all the websites that relate to the search term you are looking for.
I suggest you go and get a copy at: http://www.ferretsoft.com/index.html
There is a paid version for only $29.95 that will give you all the features of the software.
This is such a time saver.
So go and start spying on your competition now and you will be amazed at what you find and the ideas you get from others.
Doing this bit of work in the beginning will pay off in the long run - trust me.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusiness.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
http://www.greetingcardprofits.com/greetingcardbusiness.html
Talk Soon
David W. Allen
Monday, November 06, 2006
Find A Hungry Greeting Card Market
"Find A Hungry Market And Find Your Pot Of Gold"
You obviously love making greeting cards. But wouldn't it be great to actually earn an income from your favourite hobby? Doing what you love?
Here's a tip to get you started:
"Find A Hungry Market And Find Your Pot Of Gold"
If you have been trying to se~ll your greeting cards already but you just can't get any sa~les or enough to live the comfortable lifestyle you dream of, then the reason for this is simple: You're probably doing what 90% of other struggling businesses are doing - shooting in the dark and hoping to find a customer.
This is why the vast majority of marketing efforts fail!
Do you know where your market is?
If you have experience in making greeting cards, all you have to do in order to start getting customers is to find a market. How?
I'm glad you asked.
Simply this: The chea~pest way to find out if their is a market hungry for your greeting cards is the Internet. Go to this website: http://inventory.overture.com and start typing in terms that relate to the types of greeting cards you are trying to se~ll.
This fr~ee tool will give you a list of search terms people have been typing into the Overture search engines in the past month.
If you find no one is searching for greeting cards then you're in trouble but I did a test on the term 'Greeting Cards' and the results were amazing - 316,770 people searched for this term in July 2006,and this is only on the Overture search engines, this doesn't include Google.
Is that what you've been looking for?
Someone to se~ll your cards too? Well there is definatly a market out there for you, you just have to know where to find them and then and only then can you get the mon~ey.
Of course, I reveal more tips and techniques about how you can explode your sa~les in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusinessb.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
http://www.greetingcardprofits.com/greetingcardbusinessb.html
Talk Soon
David W. Allen
You obviously love making greeting cards. But wouldn't it be great to actually earn an income from your favourite hobby? Doing what you love?
Here's a tip to get you started:
"Find A Hungry Market And Find Your Pot Of Gold"
If you have been trying to se~ll your greeting cards already but you just can't get any sa~les or enough to live the comfortable lifestyle you dream of, then the reason for this is simple: You're probably doing what 90% of other struggling businesses are doing - shooting in the dark and hoping to find a customer.
This is why the vast majority of marketing efforts fail!
Do you know where your market is?
If you have experience in making greeting cards, all you have to do in order to start getting customers is to find a market. How?
I'm glad you asked.
Simply this: The chea~pest way to find out if their is a market hungry for your greeting cards is the Internet. Go to this website: http://inventory.overture.com and start typing in terms that relate to the types of greeting cards you are trying to se~ll.
This fr~ee tool will give you a list of search terms people have been typing into the Overture search engines in the past month.
If you find no one is searching for greeting cards then you're in trouble but I did a test on the term 'Greeting Cards' and the results were amazing - 316,770 people searched for this term in July 2006,and this is only on the Overture search engines, this doesn't include Google.
Is that what you've been looking for?
Someone to se~ll your cards too? Well there is definatly a market out there for you, you just have to know where to find them and then and only then can you get the mon~ey.
Of course, I reveal more tips and techniques about how you can explode your sa~les in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusinessb.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
http://www.greetingcardprofits.com/greetingcardbusinessb.html
Talk Soon
David W. Allen
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