My Greeting Card blog full of information about how to start a greeting card business and some tips to help you with selling your greeting cards and setting up your own greeting card business. Enjoy!
Monday, August 13, 2007
Greeting Card Profits Website Update!
I have made the focus of the site on building a greeting card business of your own.
I would really love to hear your comments on the site and any suggestions are welcome.
Talk soon.
David
I Just made an invite
Here's a picture of me and Lauren and my card making efforts.
Anyway that's all for now but keep any eye out because I have some really great tips and ideas for you coming very soon to this blog. It will blow your mind it's that cool.
Till then
David
Sunday, July 22, 2007
What greeting cards to start selling for a begginer
Let’s say we are going to look at the Golfing market as an example. Golfers are insane about Golf, they will buy just about anything related to Golf. But here is what you need to think about when looking for a market that wants the cards you are going to design… who is going to be the person that buys your cards focused on Golf and who are they buying them for.
If you have a friend or family member who is a mad Golfer and their birthday is coming up and you walk into your local card shop to buy a birthday card for this person, what type of card do you look for? A card with cute animals and pets on it? NO he doesn’t like pets. Maybe a general humorous card? What about a card that is aimed at Golfers? What if there was a series of cards that catered for Golfers would you maybe get this person one of those cards for his birthday?
Of course you would, it’s easy and you know their going to get a kick out of it and the fact you got a card about Golf shows you made an effort. Do you see where I am going here?
With greeting cards usually the people who buy the cards are not the people who you have aimed the cards at?
There are millions of Golfers out there and they all have family and friend who may not even like golf themselves but when it comes to buying this friend or family member of theirs a greeting card, what type of card do you think they will usually buy? A Golf related card of course.
So to answer your question…
I would do some research and look for a market niche that doesn’t have any cards that are specifically deigned for it and go down that path.
I would start promoting your cards using a website first as it is the cheapest and quickest way to test and get your business up and running.
Now here is a big tip for you and don’t take this lightly…
If you are not sure about how to design your cards for example say you want to do illustrations or cartoon type cards but you can’t draw well don’t worry because I am going to give you the location of a website where you can go and have someone do it for you.
This site works a little like Ebay but instead of you listing your products to sell, you list your job request and members of the site, who are service providers, bid on your job to design your cards. You can get top quality work for very little cost and you own all copyright and ownership of the card designs because you stipulate this in your listing and to top it off the website provides you with agreements that you can use and have the provider sign that gives you ownership/copyright of the designs and cards.
When you get your series of cards designed they will supply you with the original art work ready for printing. You would stipulate this in your listing.
Now simply go to a printer and get them printed. I would get some samples printed up and give them to shops on consignment to sell and also start selling them in packs online.
The website is called Elance - http://www.elance.com
How cool is that. This is one of my secret underground tips here that I will be including in my comprehensive course I am working on at the moment that shows you exactly how to build and market a successful online business.
How this advice is of some help.
Good luck and keep in touch.
Warmly
David W. Allen
www.GreetingCardProfits.com
Discover how to sell your greeting cards from home!
Tuesday, November 14, 2006
Test Your Greeting Card Market
In my last post I showed you a way to spy on your competition and see what they are doing to sell their greeting cards.
Today we're going to look at ways to test your market.
Have you heard the story about the two Fishermen who were fishing on the same big lake.
One Fisherman was catching lots of big fish while the other Fisherman on the other side of the lake wasn't catching a thing.
What was this Fisherman doing wrong? He is fishing in the same lake as the other Fisherman, at the same time of day, using the same boat and fishing tackle.
What is the successful Fisherman's secret?
He knows exactly what part of the lake the biggest and most fish are and he also knows what bait they are attracted to.
This Fisherman has tested different types of bait in different parts of the lake and now, from that testing he knows that each time he goes to the lake to fish his is guaranteed to catch a fish or two or three.
Do you see where I'm going with this?
The same thing applies in business. The big market out there is just like the lake, its full of people looking for products to buy but you need to find where your market is then try out different types of bait on it until you find what it is they bite onto.
So this is what you do.
Go out and approach some businesses that some how are related to the types of cards you sell, for example, a Wedding Photogapher.
Let's say you make Wedding invitations and thank you cards. A Wedding Photographer would be a great place to start because his market is also your market.
So what you can do is set up a "voucher" system. The Photographer simply has a big pile of your "vouchers" he can give out to his customers and prospective customers when they come into meet with him/her.
This voucher offers a free gift ... free Thank You Cards with each order of Invitations (let your mind run free with ideas!), and then include your contact info.
But each voucher also contains a code which is unique to the store.
When they present the voucher to you, you can see this code. Which means if the person presenting the voucher to you becomes a paying customer, you give the Photographer an agreed percentage of the sale.
See, the great thing about this strategy is that you only pay AFTER you have a client. Which is better than paying up front for advertising when you don't even know if it will work!
It's called an "endorsement." And could send a flood of potential customers your way in no time at all.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business".
If you're serious about making some money from your favorite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
Talk Soon
David W. Allen
Friday, November 10, 2006
Greeting Card Business Tip
Here's a real sneaky tip for marketing your greeting card business.
Here's another tip to get you started.
"Find Out What Your Competition is Doing"
In my last post I showed you a way to find your greeting card market.
Knowing your customer intimately is the first step to easy sales. Until you know (1) who your customers are, (2) what they want, and (3) what motivates them to buy, you can't prepare an effective strategy to sell your cards.
Today we're going to spy on your competition.
Using the information you gathered form our last lesson we are going to go out and take a look at what your competition is doing.
A great way to sell your greeting cards is to find out what your competition is offering then find a way to do it better and make your cards more appealing to your market.
How do you do this?
Simple: You go to one of the major search engines like Google and type in the search terms you listed yesterday that relate to the market you are targeting, and start searching.
Now go through some of the top listed websites and see what they are doing, what types of cards are they offering and the prices they charge.
This will take a little leg work but it will pay off in the long run. I would also recommend you bookmark the sites that are doing what you want to do so you can come back to them later.
The good news is there is a piece of software called WebFerret that is fr~ee that will go out and search and find all the websites that relate to the search term you are looking for.
I suggest you go and get a copy at: http://www.ferretsoft.com/index.html
There is a paid version for only $29.95 that will give you all the features of the software.
This is such a time saver.
So go and start spying on your competition now and you will be amazed at what you find and the ideas you get from others.
Doing this bit of work in the beginning will pay off in the long run - trust me.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusiness.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
http://www.greetingcardprofits.com/greetingcardbusiness.html
Talk Soon
David W. Allen
Monday, November 06, 2006
Find A Hungry Greeting Card Market
You obviously love making greeting cards. But wouldn't it be great to actually earn an income from your favourite hobby? Doing what you love?
Here's a tip to get you started:
"Find A Hungry Market And Find Your Pot Of Gold"
If you have been trying to se~ll your greeting cards already but you just can't get any sa~les or enough to live the comfortable lifestyle you dream of, then the reason for this is simple: You're probably doing what 90% of other struggling businesses are doing - shooting in the dark and hoping to find a customer.
This is why the vast majority of marketing efforts fail!
Do you know where your market is?
If you have experience in making greeting cards, all you have to do in order to start getting customers is to find a market. How?
I'm glad you asked.
Simply this: The chea~pest way to find out if their is a market hungry for your greeting cards is the Internet. Go to this website: http://inventory.overture.com and start typing in terms that relate to the types of greeting cards you are trying to se~ll.
This fr~ee tool will give you a list of search terms people have been typing into the Overture search engines in the past month.
If you find no one is searching for greeting cards then you're in trouble but I did a test on the term 'Greeting Cards' and the results were amazing - 316,770 people searched for this term in July 2006,and this is only on the Overture search engines, this doesn't include Google.
Is that what you've been looking for?
Someone to se~ll your cards too? Well there is definatly a market out there for you, you just have to know where to find them and then and only then can you get the mon~ey.
Of course, I reveal more tips and techniques about how you can explode your sa~les in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusinessb.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
http://www.greetingcardprofits.com/greetingcardbusinessb.html
Talk Soon
David W. Allen
Thursday, September 21, 2006
Give Away Free Greeting Card Samples
Yes you read correctly - Free Samples
If you have had some experience in making greeting cards then all you have to do to start getting some customers is to give some of your cards away.
Why?
Simple: While you'd rather charge for your greeting cards, what you're really doing is investing in your skill. See, in return for giving away some free cards, you ask for a testimonial from each customer.
Is that really worth it?
Sure. Once people can see proof that the cards you are making are great quality you will find your paid work will increase dramatically.
Testimonials (written recommendations) provide proof that you can do what you say you can.
For instance, what if you had a testimonial like this:
" David did a fantastic job of my wedding invitations. Every guest at the wedding make a point of how beautiful they were. Book her while you can, because once more people find out about her level of creativity and quality, she's bound to be booked out for months."
Jane Smith, Los Angeles, CA
See how powerful that is?
A collection of testimonials like that is worth thousands of dollars to you in sales down the track. That's why giving away some cards for testimonials is such a good idea.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business".
If you're serious about making some money from your favorite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
Talk Soon
David W. Allen
Thursday, September 14, 2006
Test Your Greeting Card Market
In yesterdays post I showed you a way to spy on your competition and see what they are doing to sell their greeting cards.
Today we're going to look at ways to test your market.
Have you heard the story about the two Fishermen who were fishing on the same big lake.
One Fisherman was catching lots of big fish while the other Fisherman on the other side of the lake wasn't catching a thing.
What was this Fisherman doing wrong? He is fishing in the same lake as the other Fisherman, at the same time of day, using the same boat and fishing tackle.
What is the successful Fisherman's secret?
He knows exactly what part of the lake the biggest and most fish are and he also knows what bait they are attracted to.
This Fisherman has tested different types of bait in different parts of the lake and now, from that testing he knows that each time he goes to the lake to fish his is guaranteed to catch a fish or two or three.
Do you see where I'm going with this?
The same thing applies in business. The big market out there is just like the lake, its full of people looking for products to buy but you need to find where your market is then try out different types of bait on it until you find what it is they bite onto.
So this is what you do.
Go out and approach some businesses that some how are related to the types of cards you sell, for example, a Wedding Photogapher.
Let's say you make Wedding invitations and thank you cards. A Wedding Photographer would be a great place to start because his market is also your market.
So what you can do is set up a "voucher" system. The Photographer simply has a big pile of your "vouchers" he can give out to his customers and prospective customers when they come into meet with him/her.
This voucher offers a free gift ... free Thank You Cards with each order of Invitations (let your mind run free with ideas!), and then include your contact info.
But each voucher also contains a code which is unique to the store.
When they present the voucher to you, you can see this code. Which means if the person presenting the voucher to you becomes a paying customer, you give the Photographer an agreed percentage of the sale.
See, the great thing about this strategy is that you only pay AFTER you have a client. Which is better than paying up front for advertising when you don't even know if it will work!
It's called an "endorsement." And could send a flood of potential customers your way in no time at all.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business".
If you're serious about making some money from your favorite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
Oh yeah, here is a pic of my new book. I know, but I feel like a proud Father at the moment.

Talk Soon
David W. Allen
Find Out What Your Competition is Doing
In yesterdays post I showed you a way to find your market.
Knowing your customer intimately is the first step to easy sales. Until you know (1) who your customers are, (2) what they want, and (3) what motivates them to buy, you can't prepare an effective strategy to sell your greeting cards.
Today we're going to spy on your competition.
Using the information you gathered yesterday we are going to go out and take a look at what your competition is doing.
A great way to sell your greeting cards is to find out what your competition is offering then find a way to do it better and make your cards more appealing to your market.
How do you do this?
Simple: You go to one of the major search engines like Google and type in the search terms you listed yesterday that relate to the market, greeting cards, you are targeting, and start searching.
Now go through some of the top listed websites and see what they are doing, what types of cards are they offering and the prices they charge.
This will take a little leg work but it will pay off in the long run. I would also recommend you bookmark the sites that are doing what you want to do so you can come back to them later.
The good news is there is a piece of software called WebFerret that is free that will go out and search and find all the websites that relate to the search term you are looking for.
I suggest you go and get a copy at:http://www.ferretsoft.com/index.html
There is a paid version for only $29.95 that will give you all the features of the software.
This is such a time saver.
So go and start spying on your competition now and you will be amazed at what you find and the ideas you get from others.
Doing this bit of work in the beginning will pay off in the long run - trust me.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusiness.html
If you're serious about making some mo~ney from your favourite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started. http://www.greetingcardprofits.com/greetingcardbusiness.html
Talk Soon
David W. Allen
Tuesday, September 12, 2006
Find A Hungry Greeting Card Market
If you have been trying to sell your greeting cards already but you just can't get any sales or enough to live the comfortable lifestyle you dream of, then the reason for this is simple: You're probably doing what 90% of other struggling businesses are doing - shooting in the dark and hoping to find a customer.
This is why the vast majority of marketing efforts fail!
You don't know where your market is!
If you have experience in making greeting cards, all you have to do in order to start getting customers is to find a market.
How?
I'm glad you asked.
Simply this: The cheapest way to find out if their is a market hungry for your greeting cards is the Internet. Go to this website: http://inventory.overture.com and start typing in terms that relate to the types of greeting cards you are trying to sell.
This free tool will give you a list of search terms people have been typing into the search engines in the past month.
If you find no one is searching for greeting cards then you're in trouble but I did a test on the term 'Greeting Cards' and the results were amazing - 316,770 people searched for this term in July 2006,and this is only on the Overture search engines, this doesn't include Google.
Is that what you've been looking for?
So what now?
Go through the search terms and find the ones that relate to your type of cards for example: Wedding Cards, Photo Greeting Cards, Sexy Greeting Cards - Yes, this will stimulate your creative juices that's for sure.
The real money is in finding a small niche, don't try and sell to the most popular market because there will be a lot more competition.
See how powerful that is?
If you find a small niche market and give it what it wants you will make more sales than you can handle. This is a proven formula that works!
Of course, I reveal more tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business" - available at:
http://www.greetingcardprofits.com/greetingcardbusiness.html
If you're serious about making some money from your favorite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
Talk Soon
David W. Allen
Thursday, September 07, 2006
New Book Reveals: How To Start Your Own Greeting Card Business
I am so excited to announce the new release of my eBook "How To Start Your Own Greeting Card Business".
It covers nearly everything you need to know about the quickest ways to start selling your greeting cards online and offline as soon as TOMORROW.
Imagine being able to work from home and get paid doing something you love. Wouldn't that be great?
And imagine being able to start your own greeting card business part-time, working from home when it suits you while still working your current job?
To find out more about how you can get your copy now just go to:http://www.greetingcardprofits.com/greetingcardbusiness.html
Oh yeah I almost forgot! I am giving away over $700.00 of FREE Bonuses to the first 50 people who buy a copy. To find out how you can get your copy and all your free bonuses just Click Here Now.
Take Care
David W. Allen
Tuesday, September 05, 2006
What!? Christmas is Just Around The Corner!
If you have a home based business selling greeting cards then you should be putting some designs together and start promoting them and start taking orders. You don't want to leave it to the last minute and get swamped with orders.
I have just read a great article by Alison Hodges of PhotoAffections.com I recommend you read and take a look at her website, Its a great business she has there. I posted the article at my greeting card business site.
Regards
David W. Allen
Friday, September 01, 2006
Having a Web Site - How is it Important for a Greeting Card Business?
A web site is not only one way you can market your business, but it is also a way that you can start your business storefront or an alternate storefront. Having a web site gives you the ability to show and sell your cards on a global scale.
It also allows you to do business 24 hours a day, seven days a week, without you having to run the storefront. Instead, you can collect orders and payments online and handle shipping during your regular working hours.
If you do not have a business web site you are simply losing money. Every day more and more people are doing business online and its increasing.
Did you know?
79% of people in Australia alone are spending online. That’s 79% of a 22Million population and its growing.
Over 2000 Australian’s are making a living on Ebay
According to Forrester Research in the USA, online spending was US$95.7 billion last year and that by 2008 they predict it to rise to US$229 billion.
Nearly 5 million new households in the US will shop online in the next 5 years.
There are 55 million households in the US already shopping online.
By 2008 there will be 63 million households in the US shopping online.
If you are serious about building a greeting card business then you need to have an online presence.
For more greeting card information go to :www.greetingcardprofits.com
Saturday, August 12, 2006
Selling Greeting Cards
Making greeting cards is a world wide hobby and favorite past time, but have you ever thought about selling your greeting cards?
You would be so surprised at how many people would buy your greeting cards and one of the best places to sell them is on the internet. Go to Ebay and see for yourself.
More blogs about selling greeting cards.
Sunday, August 06, 2006
Your Greeting Card Niche - Establishing it.
A part of developing your greeting card marketing strategy should be dedicated to how you will establish your niche in the greeting card marketing with your target customer.
A niche can be described like this; instead of advertising yourself as a greeting card designer why not target a specific niche like dog and cat greeting cards. A niche one inch wide and a mile deep is always going to be better than a mile wide niche that is only one inch deep.
The idea is to specialise in a specific niche of greeting cards, that's where the money is. This means that you will define in your greeting card marketing and/or advertising plan how you will marketing or sell to your target customer.
By creating a plan to sell your greeting cards, you not only gain focus in knowing your target customer, but you also gain knowledge by creating a baseline plan from which all of your sales can be measured and the plan adjusted whenever it needs to be.
You could test out different niches, for example, you could target Dog lovers and then target the market for Naughty or Funny greeting cards and see which one is the most responsive. Remember, give the market what it wants, not what you want to give it.
Some of the most important methods for establishing your greeting card niche are by:
Keeping a list or database of potential customers, referrals, and customers.
Regularly contacting your potential customers, referrals, and customers of new releases, specials, or new services.
Regularly updating your customer list or database whenever a potential customer, referral, or customer enters the shop, logs in to your web site, or gives his/her mailing address information for a catalog.
Send customers a newsletter or catalog by mail or Internet showing new greeting cards and coupons they can use in the store.
Let customers know of seasonal sales and events.
Click the link: sell my greeting cards for my helpful tips to sell your greeting cards.
Talk Soon
David W. Allen
Friday, July 07, 2006
How to Research Your Target Market/Customer
In order to communicate a message through the grapevine about your greeting card business a marketing/advertising plan should be developed. I have listed some steps for you to follow to help you do research on your target market.
The first step is to research industry trends that are and are not favorable.
The second step is to find your potential market(s) or “total” market(s) within the list of favorable trends. When you find each potential market, look at whether the market is at beginning growth, growth, maturation, saturated, or declining stage.
The third stage is to choose your target market and sales strategy method(s) to reach each target market (e.g., buying mailing lists, internet, direct mail, etc.). This step also involves predicting how many greeting cards your target customer will buy in a month, quarter, and/or year in order to determine how much revenue you can expect in the same period of time (e.g., one customer could buy ten cards per year, five cards per year, etc. depending upon the target market they are in).
The fourth step is to document your research and sales strategy into a marketing/advertising plan.
Hope this is helpful.
Please post a comment ofr contact me at david@greetingcardprofits.com if you have any questions or visit my website at: www.greetingcardprofits.com
Thursday, June 29, 2006
Promote Yourself as a Greeting Card Expert
If you see yourself as an expert in your field, others will, too. The following tips will help you gain notoriety and respect in your field.
Write articles and How To’s to gain recognition from your peers and customers.
Write a newsletter to send to your clients.
Become a member of the Greeting Card Association.
Give classes on how to develop greeting cards.
Create Your Sales Pitch
Creating your own sales pitch is one of those things that seems easy, but, when you get in a spot, can really trip you up if you are not prepared.
Potential customers are potential willing listeners. So take advantage of their listening skills whenever possible.
I will take you through the Sale Pitch process in my next post.
Cheers
David W. Allen
Greeting Card Business
Tuesday, June 27, 2006
How to Promote Your Greeting Card Business
A new way to promote your greeting cards is by using a blog. This is best and cheapest way to promote your greeting cards because its free. Because blogging is still relatively new, so it is a lot easier to get your blog listed high in the blog search engines than it is to get a website listed in Google if you know the secrets the pros are using.
Its very hard to get a top 3 ranking in Google, MSN, or Yahoo. And it can get very expensive using pay-per-click advertising to drive traffic to your website.
So this is why you definitely can't afford to miss this.
Because a fellow mentor of mine, Derek Gehl and his elite team of Internet marketing specialists has put together test results and case studies that *prove* there is still a FREE way to blast your website to a #1 ranking in Google, Yahoo, and MSN... Yes, I said FREE!
Saturday, June 10, 2006
Sell your greeting cards online without any upfront costs
Sell your greeting cards without any upfront costs
I just discovered a really cool way to sell your greeting cards online without having to put up any money until you get the sale.
You can have an online presence and an online shop that handles all the transactions and shipping.
Interested?
Good. This is what you need to do.
- You set-up a Blog at Blogger.com which is free.
- You go to Cafepress.com and set-up your own greeting card shop for free.
- Post articles about your greeting cards and photos of your products on your Blog with links to your Cafepress online store where visitors can buy your cards.
Now the way Cafepress works is you only pay for the stock you sell when you sell it. Cafepress will produce your cards with the artwork you upload to create your cards, and they will handle the online transactions and the shipping for you.
All you have to do is promote your Blog and online store and sit back and watch the sales roll in.
You could also place your cards on Ebay and when you get a sale you use Cafepress to produce the cards and send them to your customer. You just have to remember this VERY IMPORTANT factor when using Cafeprees this way.
You have to remember to check the box in the order section of Cafepress that says: “Check if this is a gift order”. If you don’t check this, Cafepress will send out an invoice slip with the goods stating the price you paid Cafepress for the cards not what you sold them for.
You don’t want you customers to know your bottom line for the cards you sold them do you?
Go to both of the sites and get started now. And you are not limited to just selling greeting cards, Cafepress let you create a lot of different products like T-Shirts, Calendars, Postcards and a lot more.
Enjoy and let me know how you go with this I would love to hear from you.
-David W. Allen
Thursday, June 01, 2006
How To Start A Greeting Card Business
The Quickest Way To Start Selling Greeting Cards - By David W. Allen
The quickest ways to start selling greeting cards are to go to a craft fair, hold an open house, or rent a kiosk. However, one single method may not get you going as quickly as using more than one method at the same time.
Another method a lot of greeting card makers are using is Ebay. This is a popular way to start a greeting card business.
Click the following link to read the complete article on how to start a greeting card business.