In yesterdays post I showed you a way to spy on your competition and see what they are doing to sell their greeting cards.
Today we're going to look at ways to test your market.
Have you heard the story about the two Fishermen who were fishing on the same big lake.
One Fisherman was catching lots of big fish while the other Fisherman on the other side of the lake wasn't catching a thing.
What was this Fisherman doing wrong? He is fishing in the same lake as the other Fisherman, at the same time of day, using the same boat and fishing tackle.
What is the successful Fisherman's secret?
He knows exactly what part of the lake the biggest and most fish are and he also knows what bait they are attracted to.
This Fisherman has tested different types of bait in different parts of the lake and now, from that testing he knows that each time he goes to the lake to fish his is guaranteed to catch a fish or two or three.
Do you see where I'm going with this?
The same thing applies in business. The big market out there is just like the lake, its full of people looking for products to buy but you need to find where your market is then try out different types of bait on it until you find what it is they bite onto.
So this is what you do.
Go out and approach some businesses that some how are related to the types of cards you sell, for example, a Wedding Photogapher.
Let's say you make Wedding invitations and thank you cards. A Wedding Photographer would be a great place to start because his market is also your market.
So what you can do is set up a "voucher" system. The Photographer simply has a big pile of your "vouchers" he can give out to his customers and prospective customers when they come into meet with him/her.
This voucher offers a free gift ... free Thank You Cards with each order of Invitations (let your mind run free with ideas!), and then include your contact info.
But each voucher also contains a code which is unique to the store.
When they present the voucher to you, you can see this code. Which means if the person presenting the voucher to you becomes a paying customer, you give the Photographer an agreed percentage of the sale.
See, the great thing about this strategy is that you only pay AFTER you have a client. Which is better than paying up front for advertising when you don't even know if it will work!
It's called an "endorsement." And could send a flood of potential customers your way in no time at all.
Of course, I reveal all the tips and techniques about how you can explode your sales in "How To Start Your Own Greeting Card Business".
If you're serious about making some money from your favorite hobby, you couldn't ask for a better opportunity than this. Grab your copy now and get started.
Oh yeah, here is a pic of my new book. I know, but I feel like a proud Father at the moment.
Talk Soon
David W. Allen
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