How to approach a store to sell your greeting cards

Hi how you doing?

I got an email from a subscriber of mine asking me an interesting question, well two actually, so I thought I would share it with you.

The questions were "How do you approach a small store to sell your greeting cards?" "What percentage would you work out?"

Below is my answer. I you want to do this yourself you will find this helpful.

Now to answer your question: How do you approach a small store to sell your greeting cards? What percentage would you work out?


Ok, I would simply go into the store and ask to speak with the manager/owner and first up offer him some cards on consignment, meaning the owner only pays for the cards when he sells them. Now he can’t lose. As far as percentage goes I would offer him a large portion of the profits because if you are starting out and don’t have a reputation then the only way to get one is to sell your cards and get them out there in circulation.


So I would offer him 50% BUT if he can get the customer to fill in your opt-in form leaving their First Name, Last Name and Email I would give him 70% or more. Now you probably think I’m crazy but just hang on here. If you can get this valuable customer information then you can send them follow-up emails telling them about special offers you have on your new series of Greeting Cards and if they liked your first cards they will probably buy more and this time you get to keep all the profits and build a relationship with that customer. You must remember the life time value of the customer is like Gold. They will buy from you again and again and tell their friends about how great your cards are.


Now can you start to see the power of this? I would suggest you make it easy for the Store Owner to display your cards by supplying some form of point of sale stand and have some opt-in forms printed up. The opt-in forms could be for your newsletter and tell them you send out special offers and coupons or something of value to get them to give you their details. You could even give them some free greeting cards or some free postage stamps, what ever just get their details.

I hope this was helpful? I go into more of this in my book and cover issues like how to develop your sales pitch as well. So go get your book and read away.

I can't wait to hear what you think of my book. I would love a testimonial if you can spare the time.

Kind Regards

David W. Allen

Greeting Card Business Book