Great way to keep in touch with customers

Send Your Customers a Newsletter or a Catalogue

Another way you can maintain communication with your greeting card customers is by sending them a newsletter or catalog via mail, email, or a web site.

The newsletter can be used to communicate fun events, such as customer birthdays, holiday events or shows, craft shows in which you will be attending, and special sales or other incentives.

In your greeting card business a newsletter is also a personal way of letting your greeting card customers get to know you.

For example, you can write a regular column on progress made in the store in the last period, print pictures of employees who went the extra mile for a customer, or print pictures of customers who have been long-standing customers.

Articles could be written on each person, not to target your product, but to help other customers understand that the customer, the article is about, is just like the customers reading the article.

That way, the readers will subconsciously think, “this person is just like me, and the greeting cards are working for them. I better buy some, too.”

This may be a simplistic way of describing it, but marketing through a newsletter does not have to be difficult on you. Just remember to keep it factual, fun, friendly, and like family, and you will do fine.

As described before, a catalog can be used to inform a customer about your products and services. Catalogs can be fun to look at, but their primary purpose is to be a reference guide for customers to use in viewing all products available, and the prices at which they will be sold. The catalog can also have a description of your custom greeting card making service with estimate prices, a phone number and web site to use for more information, and examples of past custom greeting cards made.

When you develop your catalog, keep the following in mind.

How often you will need to update it based upon the types of cards you can produce by template and the types of services you can provide for custom greeting cards.

How often your customers will want to receive a catalog.

The type of catalog (printed or online via e-book or web site) the customer would prefer to receive.

The cost of printing the catalog compared to the cost of publishing it online as an e-book or on a web site.

Developing an item tracking number system for your greeting cards so that each card has its own identification number that is shown in the catalog and tracked in the system.

Till next time.