1. Craft Fairs or Trade Shows
A craft fair or trade show is a good way for new business owners to get started because you can schedule to attend the event in advance, prepare the cards you need for the event in advance, and test your knowledge of your target market at the show.
If your target market research did well and you picked the best event for your market, then you will most likely sell some greeting cards. If the show did not do as well as you anticipated, you can learn from the event and go to another show. This is a good thing compared to those who immediately open a shop and find they did not pick the best location for their target market.
But do not let it stop there. As you are meeting people at the show, hold a raffle for a free box of gift cards. Collect everyone’s name, email, and mailing address as a way to promote your business later. Keep a database of all customers, potential customers, and referral customers so that you can send the promotional materials and catalogs in the future.
Tomorrow I will give you another way to sell your greeting cards.
Till then signing out.
Greeting Card Business
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